Why every business needs a marketing strategy
Publicity and marketing isn’t just for big businesses. Small businesses can also benefit from a strategic marketing plan that doesn’t have to break the bank. Your business, however big or small, can benefit from a marketing and publicity strategy. I want to show you how a small business can use a marketing strategy to develop a successful customer base and build your reputation in the local area.
How marketing can help grow your business
In an economic downturn many companies pull back on their marketing budgets - some get rid of them altogether. This is a big mistake. Cutting your marketing budget will save you money in the short term but long term it will have a profoundly negative impact on your business.